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Grobert, Julien; Cuny, Caroline; Fornerino, Marianela - In: Journal of Product & Brand Management 25 (2016) 3, pp. 239-246

Purpose This paper aims to investigate the impact of brand attachment and familiarity on perceived congruence between the logo and the brand. It explores the role of an under-researched factor, surprise, on perceived congruence in the case of a radical logo change. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014897030

Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?

Cuny, Caroline; Fornerino, Marianela; Helme-Guizon, Agnès - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 1025-1034

Persistent link: https://www.econbiz.de/10011416924

"Why do young thai women desire white skin?" : understanding conscious and nonconscious motivations of young women in Bangkok

Cuny, Caroline; Opaswongkarn, Titima - In: Psychology & marketing 34 (2017) 5, pp. 556-568

Persistent link: https://www.econbiz.de/10011685046

Surprise! : we changed the logo

Grobert, Julien; Cuny, Caroline; Fornerino, Marianela - In: The journal of product & brand management 25 (2016) 3, pp. 239-246

Persistent link: https://www.econbiz.de/10011548754

Capturing implicit texture-flavour associations to predict consumers' new product preferences

Cuny, Caroline; Petit, Cécile; Allain, Gaël - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012581854

Impact of shared history on customers' service evaluations

Al Hakim, Zeina T.; Sengupta, Sanchayan; Cuny, Caroline - In: Journal of retailing and consumer services 55 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012268822

Brand preference in the face of control loss and service failure : the role of the sound of brands

Khenfer, Jamel; Cuny, Caroline - In: Journal of retailing and consumer services 55 (2020), pp. 1-6

Persistent link: https://www.econbiz.de/10012269073

Experiential art infusion effect on a service's brand : the role of emotions

Cuny, Caroline; Pinelli, Mathieu; Fornerino, Marianela; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1055-1075

Persistent link: https://www.econbiz.de/10012395422

Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning

Belboula, Imene; Ackermann, Claire-Lise; Mathieu, … - In: International journal of market research 61 (2019) 2, pp. 140-156

Persistent link: https://www.econbiz.de/10012172155