Narrow search
Showing 1 - 10 of 90
Cover Image
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine - In: Journal of business research : JBR 70 (2017), pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Cover Image
How special rewards in loyalty programs enrich consumer–brand relationships : The role of self‐expansion
Gorlier, Tiphaine; Michel, Géraldine - In: Psychology & Marketing 37 (2020) 4, pp. 588-603
Persistent link: https://www.econbiz.de/10012189625
Cover Image
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine; Rieunier, Sophie - In: Journal of Business Research 65 (2012) 5, pp. 701-707
This research examines the influence of nonprofit brand image and typicality on giving behaviors. To this end, the researchers create a scale to measure the brand image of charities. Four dimensions of nonprofit brands emerge in the new scale: usefulness, efficiency, affect and dynamism. Brand...
Persistent link: https://www.econbiz.de/10010577256
Cover Image
Luxury is still alive and well : a spotlight on its multifaceted components
Michel, Géraldine; Stathopoulou, Anastasia; … - In: Journal of business research : JBR 153 (2022), pp. 276-284
Persistent link: https://www.econbiz.de/10013534085
Cover Image
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna; Michel, Géraldine - In: Journal of business research : JBR 153 (2022), pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Cover Image
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie; Zeitoun, Valérie; Michel, Géraldine - In: Contemporary Trends in European Cooperative Banking : …, (pp. 243-265). 2022
Persistent link: https://www.econbiz.de/10013286542
Cover Image
Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel
Laporte, Marie-Eve; Michel, Géraldine; Rieunier, Sophie - In: Recherche et applications en marketing 30 (2015) 1, pp. 81-117
Persistent link: https://www.econbiz.de/10011528538
Cover Image
Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing
Michel, Géraldine; Merk, Michaela; Eroglu, Sevgin - In: The journal of personal selling & sales management : JPSSM 35 (2015) 4, pp. 314-333
Persistent link: https://www.econbiz.de/10011416000
Cover Image
The new paradigm of digital proximity for cooperative banks
Gorlier, Tiphaine; Michel, Géraldine; Zeitoun, Valérie - In: New cooperative banking in Europe : strategies for …, (pp. 163-181). 2018
Persistent link: https://www.econbiz.de/10011905893
Cover Image
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417