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Purpose – The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Design/methodology/approach – A cluster analysis was used to divide consumers into healthy and unhealthy lifestyle...
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Purpose: The influence of security practices is increasingly common in the supply chain management and logistics literature. However, an under-researched area exists within the logistics service provider (LSP) selection process. The purpose of this paper is to introduce a security capability...
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Purpose – Traditional methods of capturing and determining logistics attribute importance have serious research limitations. The purpose of this paper is to introduce maximum difference (MD) scaling as a new research methodology that will improve validity in measuring logistics attribute...
Persistent link: https://www.econbiz.de/10014780694
Purpose – Owner operators are an important group of truck drivers, yet have been the subject of very little academic research. Specifically, no research has explored retention issues among owner operators. Thus, this paper aims to employ a segmentation approach to owner operator retention,...
Persistent link: https://www.econbiz.de/10014780702
While most practitioners are familiar with traditional customer satisfaction surveys, research findings suggest that best practice companies use multiple tools to bring the voice of the customer inside the organization. The purpose of this study is to examine how best practice companies use...
Persistent link: https://www.econbiz.de/10010814757
Supply chain practitioners have made great strides in forming collaborative partnerships, yet the end consumer is often left out of these plans. Being an important member of the supply chain, we propose that supply chains need to get closer to the end consumer Ð forming collaborative...
Persistent link: https://www.econbiz.de/10010814781
To use customer value and satisfaction data effectively, the company culture must embrace, support, and encourage customer value and satisfaction initiatives. The purpose of this article is to discuss the nature of a customer value and satisfaction culture and to model how best practice...
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