<title>ABSTRACT</title> Mission statements are critical elements in the long-term success of for-profit and not-for-profit organizations. In “Beyond the Mission Statement: Alternative Futures for Today's Universities,” Finley, Rogers, and Galloway (2001) identify a number of possible identities they...

<title>ABSTRACT</title> Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement...

Presents a new product implementation model which is designed to reduce the risk inherent in new product ventures in the industrial marketplace. Show that while there is debate over the number of failures, there is little debate that the new product failure rate is high. Describes a process that...

Proposes a new product implementation process which is designed to reduce the risk inherent in new product introductions in consumer markets. Defines the stages of this process as idea generation, idea screening, conceptual development and testing, business analysis, product development, test...

Company experience is that environmental constraints are throttling business progress. Pressures from legislation, insurance, finance and stakeholders, who all demand evidence of environmental excellence, are ever increasing. At the same time, the economic system is driving business in a...

<title>ABSTRACT</title> The purpose of this paper is to present a timely marketing plan (or model), showing several strategies and contingency plans that might allow institutional leadership to act decisively and successfully during these difficult enrollment years. This plan exposes the reader to an orderly...

Purpose – In an environment that is hyper-dynamic and faced with economic turmoil, it is crucial that organizations identify innovative competitive strategy. Using principles from Clayton Christensen ' s The Innovator ' s Dilemma , KVH Industries embarked upon a strategic market planning...