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Challenges in delivering brand promise – focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International Journal of Public Sector Management 28 (2015) 3, pp. 254-272

Purpose – The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within healthcare organisations. Design/methodology/approach – The research is based on a discursive approach that...

Persistent link: https://www.econbiz.de/10014799917

Challenges in delivering brand promise, focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10011474269

A reconceptualization of change strategy : one application of dilemma theory

Laine, Pertti; Kuoppakangas, Päivikki - In: Journal of change management : an international journal 15 (2015) 4, pp. 332-352

Persistent link: https://www.econbiz.de/10011523066

Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation

Kuoppakangas, Päivikki; Suomi, Kati; Clark, Paul; … - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10012296149

Revisiting the five problems of public sector organisations and reputation management : the perspective of higher education practitioners and ex-academics

Kuoppakangas, Päivikki; Soumi, Kati; Stenwall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 147-171

Persistent link: https://www.econbiz.de/10012129596

Detecting and managing the mechanism of perceived meaningfulness of work and digital transformation in public sector health and social care services

Kuoppakangas, Päivikki; Stenvall, Jari; Kinder, Tony; … - In: Technological forecasting & social change : an … 194 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014475034

Revisiting "the shotgun wedding of industry and academia" : empirical evidence from Finland

Suomi, Kati; Kuoppakangas, Päivikki; Stenvall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 81-102

Persistent link: https://www.econbiz.de/10012129555