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Handbook of research on customer equity in marketing

Kumar, V. (ed.); Shah, Denish (ed.); Mack Robinson, J. (ed.) - 2015

pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.

Persistent link: https://www.econbiz.de/10011851942

Linking customer behaviors to cash flow level and volatility : implications for marketing practices

Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Paulich, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10011650403

Consuming for content? : understanding social media-centric consumption

Shah, Denish; Webster, Emily; Kour, Gurpreet - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10013492763

Linking marketing to nonprofit performance

Shah, Denish; George, Morris - In: Journal of public policy & marketing 40 (2021) 4, pp. 571-583

Persistent link: https://www.econbiz.de/10012660200

Marketing in a data-driven digital world : implications for the role and scope of marketing

Shah, Denish; Murthi, B. P. S. - In: Journal of business research : JBR 125 (2021), pp. 772-779

Persistent link: https://www.econbiz.de/10012494173

Societal spillovers of TV advertising : social distancing during a public health crisis

Ghosh Dastidar, Ayan; Sunder, Sarang; Shah, Denish - In: Journal of marketing 87 (2023) 3, pp. 337-358

Persistent link: https://www.econbiz.de/10014245095

My reflections on publishing in Journal of Marketing

Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10011507435

Transformative marketing : the next 20 years

Kumar, V. - In: Journal of marketing 82 (2018) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10011880511

Integrating theory and practice in marketing

Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7

Persistent link: https://www.econbiz.de/10011697499

The role of university research centers in promoting research

Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458

Persistent link: https://www.econbiz.de/10011737446

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