Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi
| Year of publication: |
February 2017
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|---|---|
| Authors: | Shah, Denish ; Kumar, V. ; Kim, Kihyun Hannah ; Paulich, Brianna JeeWon |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 27-43
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| Subject: | cash flow volatility | cash flow level | shareholder value | customer habits | Cash Flow | Cash flow | Volatilität | Volatility | Konsumentenverhalten | Consumer behaviour | Shareholder Value | Shareholder value | Betriebliche Finanzwirtschaft | Managerial finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650403