Showing 1 - 8 of 8
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: L16, L21, M14, M20, L81
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[eng] The efficient adjustment between supply and demand on real markets implies the ruling of institutions and organisations. The contemporary evolution of the economic and social system leads to the transformation of the modalities of competition. Firms are incited to improve their innovative...
Persistent link: https://www.econbiz.de/10008607708
Purpose: This study aims to illustrate how firms engage in rhetorical history, i.e. “the process by which managers skillfully impose meaning on a firm’s past as a persuasive and agentic process” (Suddaby et al., 2010). The case study shows that the connection of past events to specific...
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Positive outcomes of loyalty programs are clear for firms, yet little research examines customer perceptions. To address this gap, this article investigates various perceived benefits of loyalty programs using a multi-benefit framework based on utilitarian, hedonic, and relationship literature....
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