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Can macromarketing learn from 40,000 years of history?
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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Reframing marketing as a social science : a look back at the special session in Dublin
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 3, pp. 241-243
Persistent link: https://www.econbiz.de/10011596818
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My search for meaning in marketing
Layton, Roger A. - In: Journal of historical research in marketing 9 (2017) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A. - In: Journal of macromarketing 39 (2019) 2, pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 1, pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
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Path dependency in marketing systems : where history matters and the future casts a shadow
Layton, Roger A.; Duffy, Sarah - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 400-414
Persistent link: https://www.econbiz.de/10011954413
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela; Kleinaltenkamp, Michael - In: Australasian marketing journal 24 (2016) 3, pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819