Showing 1 - 10 of 138
Persistent link: https://www.econbiz.de/10011529660
Purpose This paper aims to examine the impact of an open loyalty programme (anyone can join) versus a selective programme (requirements must be met) to show what types of loyalty programmes are most effective. In-group identification, gratitude, stage of relationship and visibility are...
Persistent link: https://www.econbiz.de/10014724478
Persistent link: https://www.econbiz.de/10014381267
Persistent link: https://www.econbiz.de/10011477355
Persistent link: https://www.econbiz.de/10011758523
Persistent link: https://www.econbiz.de/10011622653
Persistent link: https://www.econbiz.de/10011675986
Persistent link: https://www.econbiz.de/10012818761
Persistent link: https://www.econbiz.de/10015393892
Integrity is considered an important corporate value. Yet recent global events have highlighted the challenges firms face at living up to their stated values, especially when extended supply chain partners are involved. The concept of Supply Chain Integrity (SCI) can help firms shift focus...
Persistent link: https://www.econbiz.de/10013482521