The effects of behavioral, cognitive, and decisional control in co-production service experiences
Carol L. Esmark, Stephanie M. Noble, John E. Bell, David A. Griffith
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Esmark, Carol L. ; Noble, Stephanie M. ; Bell, John E. ; Griffith, David A. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 423-436
|
| Subject: | Customer control | Co-production | Reactance theory | Kognition | Cognition | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9348-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537258