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Börsenkurs
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ECONIS (ZBW)
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Event study methodology in the marketing literature : an overview
Sorescu, Alina
;
Warren, Nooshin L.
;
Ertekin, Larisa
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10011658052
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2
Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 799-815
Persistent link: https://www.econbiz.de/10011762839
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3
Corporate sociopolitical activism and firm value
Bhagwat, Yashoda
;
Warren, Nooshin L.
;
Beck, Joshua T.
; …
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012271462
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4
Commentary : brand activism in a political world
Moorman, Christine
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10012534318
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5
Marketing ideas : how to write research articles that readers understand and cite
Warren, Nooshin L.
;
Farmer, Matthew
;
Gu, Tianyu
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10012608667
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6
Data-driven business model innovation
Sorescu, Alina
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 691-696
Persistent link: https://www.econbiz.de/10011803485
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7
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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8
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
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9
Two centuries of innovations and stock market bubbles
Sorescu, Alina
;
Sorescu, Sorin M.
;
Armstrong, Will J.
; …
- In:
Marketing science
37
(
2018
)
4
,
pp. 507-529
Persistent link: https://www.econbiz.de/10011916538
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10
Customer satisfaction and long-tearm stock returns
Sorescu, Alina
;
Sorescu, Sorin M.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 110-115
Persistent link: https://www.econbiz.de/10011591210
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