The paper reports the results of a study of food shopping behaviour in Greece. It is concerned with establishing the dimensions underlying shoppers’ evaluations of their regular supermarket store attributes, exploring the existence of shopper segments and subsequently, identifying the segments...

In marketing, products are defined as a series of attributes which extend beyond the concept of physical aspects of the product. This concept is applied to the definition of compound animal feeds. The development of the industry is described and evidence presented to establish the degree of...

Purpose – In recent years, there has been a big increase in the use of ethical attributes as marketing appeals. The purpose of this paper is to examine consumers’ willingness to pay for three selected ethical attributes, namely “Organic”, “Recyclable Packaging” and “Fairtrade” in...