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Nikolov, Atanas - In: Journal of marketing theory and practice 26 (2018) 3, pp. 260-279

Persistent link: https://www.econbiz.de/10011912870

Nikolov, Atanas; Andonova, Yana; He, Yang - In: Journal of marketing communications 29 (2023) 1, pp. 82-95

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Friske, Wesley; Nikolov, Atanas; Hoang, Phi - In: Journal of marketing theory and practice : JMTP 28 (2020) 2, pp. 138-155

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Nafees, Lubna; Cook, Christy; Nikolov, Atanas; … - In: Contemporary issues in social media marketing, (pp. 326-347). 2025

Persistent link: https://www.econbiz.de/10015358461

Friske, Wesley; Nikolov, Atanas; Morgan, Todd - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2098-2108

Persistent link: https://www.econbiz.de/10014531146

Friske, Wesley; Hoelscher, Seth A.; Nikolov, Atanas - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 372-392

Persistent link: https://www.econbiz.de/10014251179

Widmier, Scott M.; Nikolov, Atanas; Brouthers, Lance Eliot - In: Journal of international marketing 32 (2024) 2, pp. 1-11

Persistent link: https://www.econbiz.de/10014631133

Janani, Saeed; Christopher, Ranjit M.; Nikolov, Atanas; … - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 460-481

Persistent link: https://www.econbiz.de/10013199120

Nikolov, Atanas; Peev, Plamen; Miletkov, Mihail - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 180-197

Persistent link: https://www.econbiz.de/10013177325

Rynarzewska, Ania Izabela; Nafees, Lubna; Nikolov, Atanas - 2025

Persistent link: https://www.econbiz.de/10015373127