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Consumer attitudes towards electric vehicles
Bennett, Roger; Vijaygopal, Rohini - In: European Journal of Marketing 52 (2018) 3/4, pp. 499-527
Purpose: The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being...
Persistent link: https://www.econbiz.de/10012067900
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Driverless futures : current non-drivers' willingness to travel in driverless vehicles
Kottasz, Rita; Bennett, Roger; Vijaygopal, Rohini; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1656-1689
Persistent link: https://www.econbiz.de/10012802295
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Who gives to food banks? : a study of influences affecting donations to food banks by individuals
Bennett, Roger; Vijaygopal, Rohini; Kottasz, Rita - In: Journal of nonprofit & public sector marketing 35 (2023) 3, pp. 243-264
Persistent link: https://www.econbiz.de/10014321319
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Initiation, marketing and branding of smart city projects : a study of decision processes
Vijaygopal, Rohini; Bennett, Roger; Savani, Sharmila - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1833-1861
Persistent link: https://www.econbiz.de/10014450146
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First insights into the transfer of marketing know-how from Western firms to enterprises in Central and Eastern Europe : a qualitative study
Bennett, Roger - In: Journal of East European management studies : JEEMS 3 (1998) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10001236778
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Factors influencing the probability of early lapse of face to face recruited charity donors
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10010146560
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Selection of individuals to serve on major gift fundraising teams : a study of membership choice criteria
Bennett, Roger - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010096694
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Factors influencing the probability of early lapse of face to face recruited charity donors
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10009761501
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Elements, causes and effects of donor engagement among supporters of UK charities
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 3, pp. 201-220
Persistent link: https://www.econbiz.de/10010193214
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Selection of individuals to serve on major gift fundraising teams : a study of membership choice criteria
Bennett, Roger - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10009709035