The majority of studies on market orientation claim compelling evidence exists that market orientation has a positive effect on business performance. This study takes a closer look at 51 studies which have addressed the relationship between market orientation and business performance between...

Self-reinforcing mechanisms in firms and markets come in four forms: (1) scale effects; (2) learning effects; (3) interaction effects, and; (4) network effects. Monitoring these self-reinforcing mechanisms is necessary for managers to be able to strategically act upon them and in this way improve...

Increasing returns means that a company can produce higher levels of output with relatively lower levels of input. This article focuses on the challenges faced by managers in dealing with increasing returns. Dealing with these challenges is especially relevant for companies with information and...