Narrow search
Showing 1 - 10 of 115
Cover Image
Determinants of consumers' attitudes toward online shopping
Aldousari, Abdullah A.; Delafrooz, Narges; Mohd Shukri … - In: Journal of transnational management : the official … 21 (2016) 4, pp. 183-199
Persistent link: https://www.econbiz.de/10011634009
Cover Image
The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051
Persistent link: https://www.econbiz.de/10014380895
Cover Image
Product-process matrix and complementarity approach
Guisado-González, Manuel; Wright, Len Tiu; Guisado … - In: The journal of technology transfer 42 (2017) 3, pp. 441-459
Persistent link: https://www.econbiz.de/10011689082
Cover Image
Businesses and mobile social media capability
Bolat, Elvira; Kooli, Kaouther; Wright, Len Tiu - In: The journal of business & industrial marketing 31 (2016) 8, pp. 971-981
Persistent link: https://www.econbiz.de/10011596931
Cover Image
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Cover Image
Customer relationship management and service quality : influences in higher education
Wali, Andy Fred; Wright, Len Tiu - In: Journal of customer behaviour 15 (2016) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10011655456
Cover Image
Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie; Wright, Len Tiu; Dandis, … - In: Journal of marketing communications 29 (2023) 3, pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
Cover Image
B to B firms' motivation to become members of digital platforms : the case of crowd UK
Ruhland, Sina; Kooli, Kaouther; Wright, Len Tiu - In: Journal of business-to-business marketing 28 (2021) 2, pp. 125-147
Persistent link: https://www.econbiz.de/10012623618
Cover Image
Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu; Robin, Robin; Stone, Merlin; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
Cover Image
Nations as brands : cinema's place in the branding role
Gupta, Shashwat; Foroudi, Mohammad Mahdi; Väätänen, Juha - In: Journal of business research : JBR 116 (2020), pp. 721-733
Persistent link: https://www.econbiz.de/10012257675