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Laer, Tom van; Visconti, Luca M.; Feiereisen, Stephanie - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 484-496

Persistent link: https://www.econbiz.de/10011934549

Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect

Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146

Persistent link: https://www.econbiz.de/10011980774

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979

Persistent link: https://www.econbiz.de/10011773807

Untangling a web of lies : exploring automated detection of deception in computer-mediated communication

Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541

Persistent link: https://www.econbiz.de/10011616128

Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth

Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32

Persistent link: https://www.econbiz.de/10012129482

What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews

Laer, Tom van; Escalas, Jennifer Edson; Ludwig, Stephan; … - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 267-285

Persistent link: https://www.econbiz.de/10012033963

A discourse analysis of pilgrimage reviews

Laer, Tom van; Izberk-Bilgin, Elif - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 586-604

Persistent link: https://www.econbiz.de/10012178408

Governing embedded partner networks

Storey, Chris; Kocabasoglu-Hillmer, Canan; Roden, Sinéad; … - In: International Journal of Operations & Production Management 38 (2018) 9, pp. 1709-1734

Purpose: The complexity of supplier-partner networks in the information technology (IT) sector where large suppliers utilize thousands of authorized partners requires that organizations reconsider their approach to governing and managing the relationships involved. Traditional dyadic approaches...

Persistent link: https://www.econbiz.de/10012070990

Success factors for service innovation : a meta-analysis

Storey, Chris; Cankurtaran, Pinar; Papastathopoulou, Paulina - In: The journal of product innovation management : an … 33 (2016) 5, pp. 527-548

Persistent link: https://www.econbiz.de/10011600382