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The impact of web 2.0 on the marketing processes of restaurant businesses

Pencarelli, Tonino; Cioppi, Marco; Curina, Ilaria; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2019) 1, pp. 60-84

Persistent link: https://www.econbiz.de/10012219235

La visibilità on-line delle imprese alberghiere : un possibile modello di misurazione

Cioppi, Marco; Curina, Ilaria; Forlani, Fabio; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2016) 1, pp. 78-98

Persistent link: https://www.econbiz.de/10012219835

L' impatto del web 2.0 sul marketing delle piccole imprese alberghiere

Pencarelli, Tonino; Cioppi, Marco; Forlani, Fabio - In: Piccola impresa : rivista internazionale di studi e ricerche (2015) 2, pp. 11-32

Persistent link: https://www.econbiz.de/10012219616

Brand addiction : brand characteristics and psychological outcomes

Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina M.; … - In: Journal of Consumer Marketing 38 (2020) 2, pp. 125-136

Purpose: This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct. Design/methodology/approach: The paper adopts a Web-based self-completion survey by achieving a total of 529 completed surveys....

Persistent link: https://www.econbiz.de/10012412571

Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting

Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238345

Traits and peculiarities of different brand hate behaviours

Curina, Ilaria; Francioni, Barbara; Cioppi, Marco; … - In: Journal of strategic marketing 29 (2021) 3, pp. 227-246

Persistent link: https://www.econbiz.de/10012515820

Predictors of continuance intention of online food delivery services : gender as moderator

Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina; … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1437-1457

Persistent link: https://www.econbiz.de/10013407445

Understanding food safety and consumer perception : a mixed-method approach

Francioni, Barbara; Savelli, Elisabetta; Curina, Ilaria; … - In: Total quality management & business excellence 35 (2024) 3/4, pp. 372-387

Persistent link: https://www.econbiz.de/10014513361

The experience logic as a new perspective for marketing management : from theory to practical applications in different sectors

Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018

Persistent link: https://www.econbiz.de/10011812997

The Experience Logic as a New Perspective for Marketing Management : From Theory to Practical Applications in Different Sectors

Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018

Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...

Persistent link: https://www.econbiz.de/10013256188