Similar Search Results

Differences in Retail Inventory Investment Behavior During Macroeconomic Shocks: Role of Service Level

Kesavan, Saravanan; Kushwaha, Tarun - In: Production and Operations Management 23 (2014) 12, pp. 2118-2136

Persistent link: https://www.econbiz.de/10011161912

Do high and low inventory turnover retailers respond differently to demand shocks?

Kesavan, Saravanan; Kushwaha, Tarun; Gaur, Vishal - In: Manufacturing & service operations management : M & SOM 18 (2016) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10011487139

Brand trolling engagement behavior (BTEB) of customers : a challenge for customer-brand relationship

Kushwaha, Tarun - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 326-355

Persistent link: https://www.econbiz.de/10015190439

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management Science 59 (2013) 3, pp. 748-769

One central business activity that companies increasingly outsource is the information systems (IS) function. Previous research has shown that outsourcing of back-office IS generally has a positive effect on shareholder value of the outsourcing firm. Much less is known about the performance...

Persistent link: https://www.econbiz.de/10010990594

How does web personalization create value for online retailers? : lower cash flow volatility or enhanced cash flows

Kalaignanam, Kartik; Kushwaha, Tarun; Rajavi, Koushyar - In: Journal of retailing 94 (2018) 3, pp. 265-279

Persistent link: https://www.econbiz.de/10011930791

The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry

Kalaignanam, Kartik; Kushwaha, Tarun; Swartz, Tracey A. - In: Journal of marketing 81 (2017) 6, pp. 1-23

Persistent link: https://www.econbiz.de/10011776885

Factors influencing selection of shopping malls : an exploratory study of consumer perception

Kushwaha, Tarun; Ubeja, Satnam; Chatterjee, Anindita S. - In: Vision : the journal of business perspective 21 (2017) 3, pp. 274-283

Persistent link: https://www.econbiz.de/10011833391

Marketing agility : the concept, antecedents, and a research agenda

Kalaignanam, Kartik; Tuli, Kapil R.; Kushwaha, Tarun; … - In: Journal of marketing 85 (2021) 1, pp. 35-58

Persistent link: https://www.econbiz.de/10012391421

Commentary: trajectories and twists : perspectives on marketing agility from emerging markets

Hughes, Nick; Chandy, Rajesh K. - In: Journal of marketing 85 (2021) 1, pp. 59-63

Persistent link: https://www.econbiz.de/10012391422

Commentary: the future of marketing is agile

Lewnes, Ann - In: Journal of marketing 85 (2021) 1, pp. 64-67

Persistent link: https://www.econbiz.de/10012391423