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Target the ego or target the group : evidence from a randomized experiment in proactive churn management
Matos, Miguel Godinho de; Ferreira, Pedro; Belo, Rodrigo - In: Marketing science 37 (2018) 5, pp. 793-811
Persistent link: https://www.econbiz.de/10011951293
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Culling the herd : using real-world randomized experiments to measure social bias with known costly goods
Matos, Miguel Godinho de; Ferreira, Pedro; Smith, Michael D. - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2563-2580
Persistent link: https://www.econbiz.de/10011577148
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The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo; Ferreira, Pedro; Matos, Miguel Godinho de; … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985
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Effect of friends' churn on consumer behavior in mobile networks
Ferreira, Pedro; Telang, Rahul; Matos, Miguel Godinho de - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 355-390
Persistent link: https://www.econbiz.de/10012198582
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The effect of binge-watching on the subscription of video on demand : results from randomized experiments
Matos, Miguel Godinho de; Ferreira, Pedro - In: Information systems research : ISR 31 (2020) 4, pp. 1337-1360
Persistent link: https://www.econbiz.de/10012493811
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The effect of subscription video-on-demand on piracy : evidence from a household-level randomized experiment
Matos, Miguel Godinho de; Ferreira, Pedro; Smith, Michael D. - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5610-5630
Persistent link: https://www.econbiz.de/10011964555
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How do people respond to small probability events with large, negative consequences?
Eichenbaum, Martin S.; Matos, Miguel Godinho de; Lima, … - 2020
Persistent link: https://www.econbiz.de/10012314111
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Consumer consent and firm targeting after GDPR : the case of a large telecom provider
Matos, Miguel Godinho de; Adjerid, Idris - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3330-3378
Persistent link: https://www.econbiz.de/10013368658
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Big data analytics, firm size, and performance
Conti, Raffaele; Matos, Miguel Godinho de; Valentini, … - In: Strategy Science 9 (2024) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10014633196
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Wisdom from the crowd : can recommender systems predict employee turnover and its destinations?
Min, Hanyi; Yang, Baojiang; Allen, David G.; Grandey, Alicia - In: Personnel psychology : a journal of applied research 77 (2024) 2, pp. 475-496
Persistent link: https://www.econbiz.de/10014535978