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What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik; Sanyal, Shamindra Nath; Mazumder, Rabin - In: Journal of international consumer marketing 36 (2024) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
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Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative market research : an international journal 20 (2017) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
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Organisational commitment of working women : the role optimisation
Maiti, Rooprekha Baksi; Sanyal, Shamindra Nath - In: International journal of management practice : IJMP 16 (2023) 2, pp. 212-232
Persistent link: https://www.econbiz.de/10014315856
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Antecedents and consequences of organizational commitment in school education sector
Baksi Maiti, Rooprekha; Sanyal, Shamindra Nath; … - In: International Journal of Organizational Analysis 29 (2020) 3, pp. 716-735
Purpose: The purpose of this study is to study the attitude of the employees toward organizational commitment and its impact on organizational effectiveness and, second, to develop a strategic model for organizational commitment and organizational effectiveness. Design/methodology/approach: A...
Persistent link: https://www.econbiz.de/10012411893
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti; Silal, Prakrit; Kumar, Jitender; Singh, … - In: Marketing intelligence & planning 40 (2022) 4, pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
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Customer development-product development dilemmas in startup firms : a qualitative investigation into founder's involvement
Eesley, Dale T.; Sharma, Yukti; Singh, Ramendra; … - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 455-476
Persistent link: https://www.econbiz.de/10014506494
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The effect of perceived quality on brand equity: an empirical study on generic drugs
Nath Sanyal, Shamindra; Datta, Saroj Kumar - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 604-625
Purpose – The purpose of this paper is to find out the relationship between the qualities of generic drugs perceived by the physicians and brand equity of the branded generics and to examine the physicians' perceptions of prescribing generic drugs for selective medical conditions in India....
Persistent link: https://www.econbiz.de/10014674752