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A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
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2
Marketing management in retail customer satisfaction : opportunity and challenges
Rosário, Albérico Travassos
- In:
Management and marketing for improved retail …
,
(pp. 1-24)
.
2023
Persistent link: https://www.econbiz.de/10014366068
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A look at the new online consumer behavior on social media platforms
Rosário, Albérico Travassos
- In:
Handbook of research on the platform economy and the …
,
(pp. 344-369)
.
2021
Persistent link: https://www.econbiz.de/10012705057
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Implications of 5G technology in marketing : a systematic review of the bibliometric literature
Rosário, Albérico Travassos
- In:
Promoting organizational performance through 5G and …
,
(pp. 1-27)
.
2023
Persistent link: https://www.econbiz.de/10013474271
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5
How business intelligence and data analytics can leverage business
Rosário, Albérico Travassos
- In:
Data-driven business intelligence systems for …
,
(pp. 56-84)
.
2024
Persistent link: https://www.econbiz.de/10014553088
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How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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7
How artificial intelligence can help accounting in information management
Rosário, Albérico Travassos
- In:
Artificial intelligence approaches to sustainable accounting
,
(pp. 65-92)
.
2024
Persistent link: https://www.econbiz.de/10014528615
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8
Artificial intelligence in the consumer behavior process in business
Rosário, Albérico Travassos
- In:
Enhancing and predicting digital consumer behavior with AI
,
(pp. 39-73)
.
2024
Persistent link: https://www.econbiz.de/10015115080
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9
A literature review of marketing intelligence and its theoretical implication for leveraging business
Rosário, Albérico Travassos
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 1-30)
.
2024
Persistent link: https://www.econbiz.de/10015098523
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10
Determinants of nascent entrepreneurship development
Rosário, Albérico Travassos
;
Fernandes, Filipa
; …
- In:
Handbook of research on nascent entrepreneurship and …
,
(pp. 172-193)
.
2021
Persistent link: https://www.econbiz.de/10012506411
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