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Recommended readings (Machine generated): 1. Piyabha Kongsamut, Sergio Rebelo and Danyang Xie (2001), 'Beyond Balanced Growth', Review of Economic Studies, 68 (4), October, 869-82 -- 2. Reto Foellmi and Josef Zweimüller (2008), 'Structural Change, Engle's Consumption Cycles and Kaldor's Facts...
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Purpose: Mixed products, while presenting new business opportunities, raise considerable concerns among managers and researchers. However, whether mixed products (functionally vs culturally) trigger positive or negative consumer reactions is controversial. Hereby, the present research seeks to...
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