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Frontline employee expectations on working with physical robots in retailing

Willems, Kim; Verhulst, Nanouk; Gauquier, Laurens de; … - In: Journal of service management 34 (2023) 3, pp. 467-492

Persistent link: https://www.econbiz.de/10014338164

The use of implicit measures in service research : why, how, when and what is the way forward?

Verhulst, Nanouk; Slabbinck, Hendrik; Willems, Kim; … - In: The journal of services marketing 39 (2025) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10015207230

Together or alone : should service robots and frontline employees collaborate in retail-customer interactions at the POS?

Gauquier, Laurens de; Willems, Kim; Cao, Hoang-Long; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014240305

Media richness effectiveness : humanoid robots with or without voice, or just a tablet kiosk?

Brengman, Malaika; Willems, Kim; Gauquier, Laurens de; … - In: Psychology & marketing 41 (2024) 4, pp. 734-753

Persistent link: https://www.econbiz.de/10014518820

The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market

Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Advances in National Brand and Private Label Marketing …, (pp. 89-99). 2023

Persistent link: https://www.econbiz.de/10014289844

How customers motive attributions impact intentions to use an interactive kiosk in-store

Van de Sanden, Stephanie; Willems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 66 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209666

Brand personality appeal in retailing : comparing fashion- and grocery retailing

Willems, Kim - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209586

Can a retail environment be simulated by photographs?

Willems, Kim; Doucé, Lieve; Petermans, Ann - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1514-1549

Persistent link: https://www.econbiz.de/10012802288

Retail in a new world : recovering from the pandemic that changed the world

Pantano, Eleonora; Willems, Kim - 2022

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers' shopping...

Persistent link: https://www.econbiz.de/10013174524

Bargain effectiveness in differentiated store environments : the role of store affect, processing fluency, and store familiarity

Doucé, Lieve; Willems, Kim; Chaudhuri, Arjun - In: Journal of retailing and consumer services 69 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013401752