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Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe; Schäfers, Tobias; Groza, Mark D. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
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The sharing economy at the base of the economic pyramid : How access‐based services can help overcome ownership risks
Schäfers, Tobias; Narayanamurthy, Gopalakrishnan; … - In: Psychology & Marketing 38 (2021) 11, pp. 2073-2088
Persistent link: https://www.econbiz.de/10012633151
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Understanding on-the-go consumption : identifying and quantifying its determinants
Benoit, Sabine; Schäfers, Tobias; Heider, Raphael - In: Journal of retailing and consumer services 31 (2016), pp. 32-42
Persistent link: https://www.econbiz.de/10011528499
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Access-based services for the base of the pyramid
Schäfers, Tobias; Moser, Roger; Narayanamurthy, … - In: Journal of service research : JSR 21 (2018) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10011951803
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No vehicle means no aid : a paradigm change for the humanitarian logistics business model
Hirschinger, Micha; Moser, Roger; Schäfers, Tobias; … - In: Thunderbird international business review 58 (2016) 5, pp. 373-384
Persistent link: https://www.econbiz.de/10011566186
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How the burdens of ownership promote consumer usage of access-based services
Schäfers, Tobias; Lawson, Stephanie J.; Kukar-Kinney, … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10011537282
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The effect of compensation size on recovery satisfaction after group service failures: the role of group versus individual service recovery
Albrecht, Arne Keno; Schäfers, Tobias; Walsh, Gianfranco; … - In: Journal of service research 22 (2019) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10012005769
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Free no more : investigating customer reactions to unexpected free-to-fee switches
Cziehso, Gerrit Paul; Schäfers, Tobias; Kukar-Kinney, … - In: Journal of business research : JBR 101 (2019), pp. 229-242
Persistent link: https://www.econbiz.de/10012103251
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Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Schäfers, Tobias; Ruffer, Stefan; Böhm, Eva - In: Industrial marketing management : the international … 93 (2021), pp. 466-481
Persistent link: https://www.econbiz.de/10012501919