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Incorporating hidden costs of annoying ads in display auctions

Stourm, Valeria; Bax, Eric - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 622-640

Persistent link: https://www.econbiz.de/10011758106

Comparing predicted prices in auctions for online advertising

Bax, Eric; Kuratti, Anand; Mcafee, Preston; Romero, Julian - In: International Journal of Industrial Organization 30 (2012) 1, pp. 80-88

Online publishers sell opportunities to show ads. Some advertisers pay only if their ad elicits a user response. Publishers estimate response rates for ads in order to estimate expected revenues from showing the ads. Then publishers select ads that maximize estimated expected revenue.

Persistent link: https://www.econbiz.de/10010582612

Refocusing loyalty programs in the era of big data : a societal lens paradigm

Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418

Persistent link: https://www.econbiz.de/10012417694

Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation

Stourm, Valeria; Bradlow, Eric T. - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 276-293

Persistent link: https://www.econbiz.de/10014316575