Narrow search
Showing 1 - 10 of 20
Cover Image
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
Russell, Dale; Russell, Cristel - In: Marketing Letters 21 (2010) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10008480706
Cover Image
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing Letters 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10009403217
Cover Image
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing Letters 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008776560
Cover Image
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia; Hamby, Anne M.; Russell, Dale W. - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Cover Image
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Cover Image
When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
Cover Image
Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia; Russell, Dale W.; Honea, Heather - In: Journal of business ethics : JOBE 136 (2016) 4, pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
Cover Image
Leadership and communication : how to assess executive skills
Biggs, Adam; Johnston, Scott; Russell, Dale W. - In: The journal of business strategy 45 (2024) 3, pp. 199-205
Persistent link: https://www.econbiz.de/10015056010
Cover Image
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Cover Image
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642
Persistent link: https://www.econbiz.de/10014339497