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The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de; Sprott, David E.; Herrmann, Andreas; … - In: Journal of retailing 92 (2016) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
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What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Stokburger-Sauer, Nicola; … - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
Persistent link: https://www.econbiz.de/10011739869
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Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
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A meta-analytic synthesis of the question-behavior effect
Spangenberg, Eric R.; Kareklas, Ioannis; Devezer, Berna; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 441-458
Persistent link: https://www.econbiz.de/10011531117
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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Handbook of research on customer engagement
Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012104343
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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012426746