Gamified interactions: whether, when, and how games facilitate self-brand connections
Axel Berger, Tobias Schlager, David E. Sprott, Andreas Herrmann
| Year of publication: |
July 2018
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|---|---|
| Authors: | Berger, Axel ; Schlager, Tobias ; Sprott, David E. ; Herrmann, Andreas |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 4, p. 652-673
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| Subject: | Games | Flow | Interactivity | Challenge | Self-brand connection | Brand engagement | Compulsory play | Time pressure | Spieltheorie | Game theory | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0530-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011911283