Option framing and product feature recommendations : product configuration and choice
Andreas Herrmann and Christian Hildebrand; David E. Sprott and Eric R. Spangenberg
| Year of publication: |
2013
|
|---|---|
| Authors: | Herrmann, Andreas ; Hildebrand, Christian ; Sprott, David E. ; Spangenberg, Eric R. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 12, p. 1053-1061
|
| Subject: | Produktdifferenzierung | Product differentiation | Personalisierung | Personalization | Virales Marketing | Viral marketing | Kaufmotiv | Consumer motivation | Kraftfahrzeug | Motor vehicle | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010232501