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The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
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Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo; Jang, Sungha; Cai, Gangshu - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
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Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
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Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha; Kim, Alex Jiyoung; Yoon, Jiho - In: Journal of business research : JBR 140 (2022), pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha; Prasad, Ashutosh; Ratchfordn, Brian T. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
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The power of an installed base to combat lifecycle decline : the case of video games
Jang, Sungha - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-154
Persistent link: https://www.econbiz.de/10011490866
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Understanding important hotel attributes from the consumer perspective over time
Jang, Sungha; Liu, Tian; Kang, Ji Hye; Yang, Huichen - In: Australasian marketing journal 26 (2018) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10011880452
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Mediation analysis revisited : practical suggestions for addressing common deficiencies
Kim, Jungkeun; Hwang, Euejung; Phillips, Megan; Jang, Sungha - In: Australasian marketing journal 26 (2018) 1, pp. 59-64
Persistent link: https://www.econbiz.de/10011880465
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Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
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The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer
Son, Junghwa; Kang, Ji Hye; Jang, Sungha - In: Journal of retailing and consumer services 51 (2019), pp. 421-427
Persistent link: https://www.econbiz.de/10012115166