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Wang, Lili; Ding, Ying - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1029-1048

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You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150

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Wang, Dan; Wang, Lili; Chen, Ling - In: International entrepreneurship and management journal 14 (2018) 4, pp. 951-974

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Wang, Lili; Chen, Zoey - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1091-1110

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