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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3427-3445

Persistent link: https://www.econbiz.de/10015211018

Product innovation and sustainable marketing : effects on consumer innovativeness

Sun, Yang; Weng, Chen; Liao, Zhongju - In: Technology analysis & strategic management 31 (2019) 7, pp. 765-775

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The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty

Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1849-1863

Purpose: The purpose of the study is to construct a relationship model between the consumer resistance to innovation (CRI) and innovation adoption, and the study selected the customer loyalty as the moderating variable. Design/methodology/approach: Based on questionnaire survey and regression...

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Better together? : a hospitality case for umbrella branding

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Understanding social enterprises in the United Kingdom : the case of South Yorkshire

Mswaka, Walter; Sousa, Teodósio Armindo dos Santos de; … - In: European business review : EBR ; the official journal … 28 (2016) 6, pp. 676-689

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The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability : a comparison of multi-variate regression and fuzzy-set qualitative comparative analysis

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The influence of internal corporate governance mechanisms on capital structure decisions of Chinese listed firms

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Host country institutions and firm-level R&D influences : an analysis of European Union FDI in China

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Foreign patents surge and technology spillovers in China (1985-2009) : evidence from the patent and trade markets

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Financing social enterprise in the UK : responding to new challenges in competitive markets

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