Wu, Hung-Che; Cheng, Ching-Chan; Hussein, Ananda Sabil - In: International Journal of Bank Marketing 37 (2019) 2, pp. 595-620
Purpose: The purpose of this paper is to explore the structural relationship between experiential loyalty and its seven drivers – interaction quality, physical environment quality, outcome quality, affective quality, experiential quality, experiential trust and experiential satisfaction in...