Purpose: Although sports fans have increased their use of digital media to consume sport, especially at professional sport venues, it is unknown the extent to which patrons of said venues are utilizing venue services for these activities. As such, this study asks: (1) How much data do patrons...

Purpose: The purpose of this study was to examine the effectiveness of social media strategies of sport organizations when an unexpected absence of relevant content occurs. The study explored the typologies of Instagram posts of NHL teams and measured engagement of social media content that was...

List of figures -- List of tables -- List of contributors -- Acknowledgements -- Embracing the digital frontier: introduction to the Routledge handbook of digital sport Management / Michael L. Naraine, Ted Hayduk III and Jason P. Doyle -- Part I: digital transformations in sport management --...

"Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other...