//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Influencer marketing and authe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Artificial intelligence
25
Consumer behaviour
24
Konsumentenverhalten
24
Künstliche Intelligenz
24
Brand management
10
Markenführung
10
Advertising
7
Social Web
7
Social web
7
Brand image
6
Innovation
6
Personalbeschaffung
6
Recruitment
6
Werbung
6
Brand
5
Human Resource Management
5
Ideologie
5
Ideology
5
Internet marketing
5
Markenartikel
5
Markenimage
5
Online-Marketing
5
Personalmanagement
5
artificial intelligence
5
Advertising effects
4
B-to-B-Marketing
4
Business-to-business marketing
4
Financial services
4
Finanzdienstleistung
4
Machine learning
4
Marketing management
4
Marketingmanagement
4
Technischer Fortschritt
4
Technological change
4
Werbewirkung
4
marketing
4
Artificial intelligence (AI)
3
Creativity
3
Customer satisfaction
3
Customer service
3
more ...
less ...
Online availability
All
Undetermined
Free
18
Type of publication
All
Article
95
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
72
Aufsatz in Zeitschrift
72
research-article
4
conceptual-paper
2
Aufsatzsammlung
1
back-matter
1
Language
All
English
95
Undetermined
1
Author
All
Kietzmann, Jan
41
Van Esch, Patrick
37
Kapitan, Sommer
16
Cui, Yuanyuan
15
Northey, Gavin
9
Pitt, Leyland F.
8
Paschen, Jeannette
7
Jain, Shailendra Pratap
6
Arli, Denni
5
Black, J. Stewart
5
Pala, Erol
5
Park, Andrew
5
van Esch, Patrick
5
Archer-Brown, Chris
4
Dabirian, Amir
4
Pitt, Christine
4
Sands, Sean
4
Botha, Elsamari
3
Campbell, Colin L.
3
Das, Gopal
3
Heller, Jonas
3
Kemper, Joya A.
3
Kennedy, Ann-Marie
3
Pitt, Leyland
3
Silvera, David H.
3
Vredenburg, Jessica
3
Bakpayev, Marat
2
Boon, Edward
2
Dolan, Rebecca
2
Duffy, Sarah
2
Duffy, Sarah Maree
2
Durodié, Clara
2
Farquhar, Jillian Dawes
2
Farshid, Mana
2
Franklin, Drew
2
Grant, Philip
2
Griffith, Denni Arli
2
Lee, Linda W.
2
Letheren, Kate
2
McCarthy, Ian P.
2
more ...
less ...
Published in...
All
Business horizons
20
Australasian marketing journal
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of retailing and consumer services
6
Journal of advertising research
4
Journal of business research : JBR
4
Psychology & marketing
4
European Journal of Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of bank marketing
3
Journal of Business & Industrial Marketing
3
Journal of Social Marketing
3
Journal of advertising
3
Marketing Intelligence & Planning
3
Psychology & Marketing
3
Journal of Product & Brand Management
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of Consumer Behaviour
1
Journal of Knowledge Management
1
Journal of Service Management
1
Journal of financial services marketing : JFSM
1
Journal of marketing education : JME
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Online Information Review
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
Other ZBW resources
22
RePEc
1
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can behavioral biometrics make everyone happy?
Killoran, Jayson
;
Cui, Yuanyuan
;
Park, Andrew
;
Van …
- In:
Business horizons
66
(
2023
)
5
,
pp. 585-591
Persistent link: https://www.econbiz.de/10014382981
Saved in:
2
Simulated satiation through reality‐enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & Marketing
39
(
2021
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012633192
Saved in:
3
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
4
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
5
Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra P.
- In:
Psychology & Marketing
38
(
2021
)
7
,
pp. 1081-1100
Persistent link: https://www.econbiz.de/10012535728
Saved in:
6
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan
;
Van Esch, Patrick
;
Eskridge, Brad
; …
- In:
Business horizons
68
(
2025
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
Saved in:
7
Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Van Esch, Patrick
;
Cui, Yuanyuan
;
Heilgenberg, Kerstin
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10015137996
Saved in:
8
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
9
Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick
;
Mente, Margaret
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
Saved in:
10
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->