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Consumer price knowledge in the market for apparel
Kenning, Peter; Evanschitzky, Heiner; Vogel, Verena; … - In: International Journal of Retail & Distribution Management 35 (2007) 2, pp. 97-119
Purpose – The aim of this study is to analyze consumers' price knowledge in the market for apparels. Design/methodology/approach – After reviewing earlier attempts at assessing the construct, the price estimation error “PEE” was used, a measure based on explicit price knowledge stored in...
Persistent link: https://www.econbiz.de/10014803287
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The role of emotions in shaping purchase intentions for innovations using emerging technologies : A scenario‐based investigation in the context of nanotechnology
Seegebarth, Barbara; Backhaus, Christof; … - In: Psychology & Marketing 36 (2019) 9, pp. 844-862
Persistent link: https://www.econbiz.de/10012083996
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Markenwirkung von Sponsoring : Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers
Woisetschläger, David (contributor) - 2006
Klappentext: Sponsoring zählt zu den etablierten Instrumenten der Markenkommunikation. Angesichts der Kostenexplosion in vielen Bereichen ist die Kontrolle der Sponsoringeffektivität eine dringliche Aufgabe. Bisherige Forschungsarbeiten sind allerdings häufig undifferenziert und...
Persistent link: https://www.econbiz.de/10013516653
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
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Toward a better understanding of stakeholder participation in the service innovation process : more than one path to success
Ommen, Nils O.; Blut, Markus; Backhaus, Christof; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2409-2416
Persistent link: https://www.econbiz.de/10011490977
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Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen : theoretische Fundierung und empirische Analyse
Schnöring, Marc - 2016
Persistent link: https://www.econbiz.de/10011407602
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Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David; Backhaus, Christof; Cornwell, … - In: Journal of marketing 81 (2017) 5, pp. 121-141
Persistent link: https://www.econbiz.de/10011749875