Purpose: This study aims at exploring the role of perceived disease seriousness in consumers’ preference for generic versus branded drugs, by shedding light on new factors impacting consumer purchase behaviour for pharmaceutical products. Design/methodology/approach: An exploratory study...

Chapter 1: Introduction: Evolving Consumers, Companies, and Societies. Do We Remember Why Companies Exist? -- Chapter 2: The Relationship Between Individuals' Wellbeing and Individuals' Reactions to New Digital Technologies. A Review -- Chapter 3: The Crucial Role of Perceived Wellbeing in...