Internet of things and big data as enablers for business digitalization strategies
Andrea Sestino, Maria Irene Prete, Luigi Piper, Gianluigi Guido
| Year of publication: |
2020
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|---|---|
| Authors: | Sestino, Andrea ; Prete, Maria Irene ; Piper, Luigi ; Guido, Gianluigi |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 98.2020, p. 1-9
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| Subject: | Big data | Business management | Business opportunities | Digitalization | Internet of Things | Marketing strategies | Internet der Dinge | Internet of things | Big Data | Digitalisierung | Digitization | Strategisches Management | Strategic management | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2020.102173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608011