The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Andrea Sestino, Maria Irene Prete, Luigi Piper and Gianluigi Guido
| Year of publication: |
2023
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|---|---|
| Authors: | Sestino, Andrea ; Prete, Maria Irene ; Piper, Luigi ; Guido, Gianluigi |
| Published in: |
International journal of electronic trade. - Geneva : Inderscience Publishers, ISSN 1742-7533, ZDB-ID 3186810-1. - Vol. 1.2023, 1, p. 4-27
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| Subject: | business strategies | digital marketing | e-commerce | online consumer behaviour | online product purchase | web effects | word-of-mouth | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJETRADE.2023.133310 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060696