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The Impact of Transformation E...
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1
A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption
Pattana Boonchoo
;
Thoumrungroje, Amonrat
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 194-205
Persistent link: https://www.econbiz.de/10011709348
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2
Revisiting China's commodity futures market amid the main waves of COVID-19 pandemics
Chen, Xiangyu
;
Tongurai, Jittima
;
Pattana Boonchoo
- In:
Asia Pacific financial markets
31
(
2024
)
4
,
pp. 1035-1063
Persistent link: https://www.econbiz.de/10015176857
Saved in:
3
Entrepreneurial perceptions and bias of SME exporting opportunities for manufacturing exporters : a UK study
Stouraitis, Vassilios
;
Pattana Boonchoo
;
Mior Harris …
- In:
Journal of small business and enterprise development
24
(
2017
)
4
,
pp. 906-927
Persistent link: https://www.econbiz.de/10011758114
Saved in:
4
Extreme spillovers of VIX fear index to international equity markets
Massaporn Cheuathonghua
;
Chaiyuth Padungsaksawasdi
; …
- In:
Financial markets and portfolio management
33
(
2019
)
1
,
pp. 1-38
Persistent link: https://www.econbiz.de/10012018353
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5
Mega sporting events and inward foreign direct investment : an investigation of the differences among the types of sporting events and host countries
Kaveepong Lertwachara
;
Tongurai, Jittima
;
Pattana Boonchoo
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013255832
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6
A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Thoumrungroje, Amonrat
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 276-286
Persistent link: https://www.econbiz.de/10011965987
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7
Foreign subsidiaries' relational strategic emphasis and performance implications amid environmental turbulence
Amonrat Thoumrungroje
;
Racela, Olimpia C.
;
Zhang, Man
- In:
Journal of Asia Business Studies
16
(
2022
)
4
,
pp. 618-638
Persistent link: https://www.econbiz.de/10013362356
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8
Enhancing export performance through proactive export market development capabilities and ICT utilization
Racela, Olimpia C.
;
Amonrat Thoumrungroje
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10012201063
Saved in:
9
Unveiling internationalization decision-making of Burmese managers : a strategic cognition perspective
Amonrat Thoumrungroje
;
Racela, Olimpia C.
- In:
Journal of Asia Pacific business
21
(
2020
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10012180226
Saved in:
10
Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities
Amonrat Thoumrungroje
;
Supara Kapasuwan
- In:
Journal of strategy and management
15
(
2022
)
2
,
pp. 287-302
Persistent link: https://www.econbiz.de/10013332389
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