Purpose – The goal of this paper is to examine how broadcaster brand images are affected by programming decisions. Design/methodology/approach – Two sets of experiments were undertaken with regular viewers/listeners of TV and radio stations. Subjects were presented with scenarios describing...

Purpose This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate. Design/methodology/approach One well-cited paper is examined. Findings Evidence is presented that casts doubt on the...

Purpose This paper aims to respond to the commentaries by Nejad, and Rand and Rust on the paper “Improving Agent-Based Models of Diffusion”. Design/methodology/approach Evidence on the nature of word of mouth was reviewed and related to the views expressed by the authors of the commentaries....

Do consumers buy own labels differently from the branded goods of manufacturers? Contrary to some of the beliefs currently held in the trade, own labels are found to be bought much like brands, and loyalty is only slightly above average. Usually, own labels are just one item in a repertoire:...

Purpose: Multisensory stimulation is integral to experiential consumption. However, a gap persists between recognition of the importance of multisensory stimulation and the research techniques used to study the effects of such stimulation on consumption experiences. This article draws on...

Reported is a formal investigation of store patronage in urban China. Using consumer panel data for sales of packaged goods through store types and named store chains, patterns of sales, loyalty and duplication are examined. Observed patterns are benchmarked against predictions from the...

Replication is central to normal scientific investigation. This fact is widely accepted in business disciplines. However, many researchers are uncertain how to build replication into their own research designs and this may explain why they do not routinely adopt this practice. The purpose of...