Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"
| Year of publication: |
2004
|
|---|---|
| Authors: | Uncles, Mark D. ; Ehrenberg, Andrew S. C. ; Goodhardt, Gerald J. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 12, p. 1329-1330
|
| Publisher: |
Elsevier |