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Understanding the impact of recipient identification and discount structure on social coupon sharing : The role of altruism and market mavenism

Hanson, Sara; Kukar‐Kinney, Monika; Yuan, Hong - In: Psychology & Marketing 38 (2021) 11, pp. 2102-2121

Persistent link: https://www.econbiz.de/10012633165

Boomerang effect of incentive reminders during shopping trips

Kulkarni, Atul; Wang, Xin Cindy; Yuan, Hong - In: Journal of Consumer Marketing 36 (2019) 5, pp. 592-599

Purpose: This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips. Design/methodology/approach: Two experimental studies with between-subject designs were conducted to examine the effect of...

Persistent link: https://www.econbiz.de/10012073667

Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness

Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014371688

Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media

He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015143965

On the robust and stable flowshop scheduling under stochastic and dynamic disruptions

Liu, Feng; Wang, Shengbin; Hong, Yuan; Yue, Xiaohang - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 539-553

Persistent link: https://www.econbiz.de/10011773270

Construal‐level mindsets enhance behavioral persistence in response to incentive valence

Kulkarni, Atul A.; Hong, Yuan - In: Journal of behavioral decision making 30 (2017) 5, pp. 1041-1051

Persistent link: https://www.econbiz.de/10011805966

Chinese address standardisation via hybrid approach combining statistical and rule-based methods

Chen, Xi; Fang, Cheng; Chang, Aichih; Yang, Yanjiang; … - In: International journal of internet and enterprise … 9 (2019) 2, pp. 179-193

Persistent link: https://www.econbiz.de/10012177545

The impact of psychological identification with home-name stocks on investor behavior : an empirical and experimental investigation

Wang, Haizhong; Hong, Yuan; Li, Xiaolin; Li, Huaxi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1109-1130

Persistent link: https://www.econbiz.de/10012153444

Friends with benefits : social coupons as a strategy to enhance customers' social empowerment

Hanson, Sara; Hong, Yuan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 768-787

Persistent link: https://www.econbiz.de/10011911305

Feeling manipulated : how tip request sequence impacts customers and service providers?

Warren, Nathan; Hanson, Sara; Hong, Yuan - In: Journal of service research 24 (2021) 1, pp. 66-83

Persistent link: https://www.econbiz.de/10012426763