Researchers are increasingly able to observe consumers' behavior prior to a purchase, such as their navigation through a store or website and the products they consider. Such pre-purchase (or search) data can be valuable to researchers in a variety of ways: as an additional source of information...

type="main" <p>I estimate demand for auto insurance in the presence of two types of market frictions: search and switching costs. I develop an integrated utility-maximizing model in which consumers decide over which and how many companies to search and from which company to purchase. My modelling...</p>

This chapter provides an overview of the recent and growing econometric literature studying how consumers search for products. We begin with a brief review of theoretical models of search that have been influential in guiding empirical work. We then discuss the marketing literature on...