"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Every second, vast amounts of data are generated and stored on the Internet. Data scraping makes these data accessible and usable for business and scientific purposes. Web-scraped data are of high value to businesses as they can be used to inform many strategic decisions such as pricing or...