Duong Cong Doanh - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 6, pp. 1123-1144
Purpose: This study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly...