Sun, Yongqiang; Zhao, Cailian; Shen, Xiao-Liang - In: Industrial Management & Data Systems 121 (2021) 5, pp. 1045-1062
Purpose: Customers' continuous value creation (e.g. voice) is an important research issue for the success of brand virtual community (BVC) and new product development, while it is rarely studied from a firm perspective. The purpose of the present study is to investigate how firm attributes...