Not-for-profit organizations play a critical role in the American economy. In health care, education, culture, and religion, we trust not-for-profit firms to serve the interests of their donors, customers, employees, and society at large. We know that such firms don't try to maximize profits,...

Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index